Wednesday, August 12, 2009
Rubicon Signs New York Advertising Firm
Santa Monica-based Rubicon Project has signed a New York company, Katz 360 Sales, to give Katz access to its inventory of premium display ads, the firms announced today. Katz 360 Sales said it is using Rubicon Project's Internet advertising infrastructure to customize content and audience selections for its advertisers. Katz 360 Sales, the digital sales arm of Katz Media Group--which itself is a subsidiary of Clear Channel Communications--provides sales and marketing services to the broadcast industry, particularly for radio and television firms. Rubicon Project provides online Internet advertising infrastructure for publishers, which optimizes the advertising placed on their web sites. The firm is venture backed by Clearstone Venture Partners, Mayfield Fund, and IDG Ventures Asia.