Rubicon Teams With AdJug For European Advertising

Los Angeles-based the Rubicon Project, which operates a service which optimizes online advertising for publishers, said today that it has partnered with AdJug Ltd, an online advertising marketplace. According to Rubicon, the deal calls for AdJug to monetize the UK inventory of Rubicon Project's U.S. publishers. AdJug is a London-based online advertising firm serving the European market. Financial details of the partnership were not disclosed.