San Diego Startup Plans New Video-Based Dating App

San Diego-based Wyldfire, which develops online dating apps, said today that it plans on launching a new, video-focused dating app it says avoids the "hook-up" culture of current dating apps. The company said its new app, Heartbeat, will launch in November, but will be different from current apps in that a "team of girls" must pre-approve guys who join the app, and that only the females on the app can initiate video chats with others. The company claims its app will help establish "genuine human connection" and ensure safety. The startup is led by Brian Freeman.