Santa Monica To Get Silicon Valley Coffee Chain Philz Coffee

In another sign that Southern California--and particularly, Santa Monica--is gaining further credibility as a recognized technology center: Philz Coffee, a coffee chain which is synonymous with being at the tech epicenters of Silicon Valley and San Francisco, is getting set to open up a new location in Santa Monica.

According to representatives of the venture-backed coffee chain--which has set up a temporary outpost at the Oasis Conference at the Fairmont Miramar this week--it is planning its first expansion beyond the Bay Area into Santa Monica with a new store in Santa Monica, where it hopes to hook the local technology set--and keep the many, visiting venture capitalists, private equity investors, and executives it has hooked in Silicon Valley happy while down here visiting local technology startups. Philz Coffee is backed by Summit Partners, and is notable for having a dedicated location at Facebook's headquarters.

Philz's locations are pretty much a marker for where the hot technology companies are in the Bay Area: the company has locations across San Francisco; Palo Alto; downtown San Jose; Cupertino; as well as outposts in Berkeley and Sausalito.