Monday, April 12, 2010

Schaaf Consulting Buys PartnerCentric

Sherman Oaks-based Schaaf Consulting, a firm that manages affiliate programs for online retailers, has acquired PartnerCentric, an internet marketing firm, the two said last week. Financial terms of the buy were not disclosed. The firm said it will become Schaaf-PartnerCentric, and will be headquartered in Los Angeles. The new company will be headed by Brook Schaaf, who was previously the Afiliate Program Manager for Zappos.com, Shoes.com and Edmunds.com. PartnerCentric was based in Chestertown, MD, and was started in Santa Barbara. Schaaf-PartnerCentric said it now provides management of affiliate programs for the eBay Partner Network, 21st Century Auto Insurance, Constant Contact, SnagAJob.com, Moosejaw Mountaineering and Quicken Loans.