Wednesday, September 24, 2014
Science Inc. Buys PlayHaven
Los Angeles-based Science Inc. has acquired mobile ad network PlayHaven from current owner Upsight, the two companies aid this morning. Financial terms of the deal were not disclosed. According to the two, the deal includes PlayHaven's ad monetization, ad serving, and other tools. Science said the deal came as it was looking for a mobile advertising firm. PlayHaven Ad Network and its operating team are becoming part of Science's Growth Labs division. Science has invested in such companies as DollarShaveClub, DogVacay, HelloSociety, and Delicious. The company now bills itself as a media, marketing and brand building company. Upsite develops enterprise analytics and marketing software.