Selectable Media Expands To LA

Selectable Media, a digital advertising firm which lets users unlock digital content in exchange for interacting with brand advertising, said today that it has expanded to Los Angeles, as part of a growth in its footprint. The expansion came alongside the opening of a new office in Chicago

Selectable Media said it hired a Western Sales Director, Pete Riherd, based here in LA; Riherd was previously at Entertainment Weekly. The company also said it has added Dan Feldstein as its Director of Marketing. The company did not say how many people it plans to hire in LA.

Selectable Media is venture backed by Microsoft's Bing Fund, and also scored a round last October from Avalon Ventures, the San Diego venture capital firm.