SEMDirector Adds Ariba Co-Founder To Advisory Board

San Diego-based SEMDirector, a company developing automated search marketing tools, announced this morning that it has added Keith Krach, former chairman and CEO of Ariba, to the firm's advisory board. Krach is currently CEO of 3 Points LLC. Krach joins a ten member advisory board which provides the company with advice and guidance. SEMDirector is developing software which automates search engine marketing processes, and is venture backed by Voyager Capital.