SendGrid Extends Into Email Marketing

Anaheim- and Boulder, Colorado-based SendGrid, which develops email delivery services and software, is making a big expansion today, into email marketing. SendGrid said it has launched a brand new, email marketing service which is aimed at marketers looking to reliably send high volumes of mail. The move is the company's first beyond providing the "back-end" transactional email delivery it provides to software and Internet service providers, who have grown to rely on the company for helping to make sure their emails are reliably and efficiently delivered to users.

SendGrid said the new service is aimed at displacing current, email marketing service providers, who the company said have been holding users "hostage" with their high prices. Those email service providers typically charge by the size of a company's email database, rather than pricing by the number of emails sent, according to SendGrid. SendGrid is hoping that its reputation in delivering email delivery services--plus favorable pricing--will give it a leg up in the email marketing market. The firm is offering up newsletter design templates, analytics, and more in its email marketing offering.

SendGrid is backed by Foundry Group, Highway 12 Ventures, Bessemer Venture Partners, and angels, and splits its operations between Orange County and Boulder, Colorado.