SendGrid Rolls Out New Triggered Email Service

SendGrid, the email infrastructure and delivery provider which has a big development office in Orange County, said Thursday that it has launched a new service that helps marketers send out emails to their customers, based on their activities and actions. The new service, Threads by SendGrid, allows marketers to craft how emails are send to users, based on what websites they view, what features they are using, mobile app activity, and more. Pricing on the new tool was not announced. SendGrid says the new tool can help drive emails to encourage users to upgrade their account, make purchases, complete on-boarding, and more.