Sennari Raises $5M Series B

Los Angeles-based Sennari announced yesterday that it has raised $5M in a Serires B venture funding. Funding was led by UV Partners and included participation from Novak Biddle and Blacksmith Capital. Sennari said that it would use the funds to build out its mobile loyalty platform. Carl Ledbetter of UV Partners will join the board. Sennari is developing mobile programs to generate loyalty for wireless carriers and content publishers, including rewards programs and entertainment titles. More information »