Service Objects Takes On Email Validation

If you're a business with a big database of email contacts, Santa Barbara-based Service Objects has a new product for you. According to the company, it has launched a new email validation product, DOTS Email Validation 3, which helps companies identify fraudulent and invalid email addresses in their databases. The company said its tool uses approximately 50 proprietary tests to identify bogus email addresses for companies. Pricing on the new software was not announced. Service Objects claims that its algorithms and software reduce bounce rates on emails by 90 percent. Service Objects is led by Geoff Grow.