ServiceNow Prices IPO, To Hit Market Friday

San Diego-based ServiceNow priced its IPO on Thursday, at $18.00 per share, above its estimated initial offering range of $15.00 to $17.00. The firm is set to trade as NOW on the New York Stock Exchange on Friday. ServiceNow is venture backed by JMI Equity, Sequoia Capital, and Greylock Partners. The firm's IPO performance is being closely watched, as it is the first, technology IPO to hit the markets since the Facebook IPO debacle.