SGN Launches New Cookie Jam Ad Campaign

Los Angeles-based social game developer SGN said Tuesday that it has launched a new, advertising campaign for its hit Cookie Jam, featuring actor/comedian Dr. Ken Jeong. SGN said it will be using the advertising spots on TV, mobile, and social to promote its Cookie Jam game and further broaden the audience for its title. SGN did not say how much it is investing in those ads, but said it is funding the push via its recent, $130M strategic investment deal. SGN said the new ads were created by LA-based advertising and production agency Stun Creative. Ken Jeong is best known for his role as Leslie Chow in The Hangover trilogy.