ShareSquare Links With ShopSavvy

Los Angeles-based ShareSquare, the QR code firm headed by Matthias Galica, has inked a partnership with popular mobile barcode scanning firm ShopSavvy, the two said this morning. According to the two companies, ShopSavvy will recommend ShareSquare as its QR Code campaign creation, content management, and deep engagement analytics tool of choice, as part of a ShopSavvy program. In exchange, ShareSquare is recommending ShopSavvy as its QR code reader. Financial details of the deal between the companies was not announced. ShopSavvy offers up mobile apps for Android and iPhone for scanning barcodes and comparison shopping. ShareSquare provides a tool which allows companies to create 2D barcodes, and link those to online content. The firm has been applying the product to music and entertainment, and has been expanding to retail, consumer packaged goods, advertising, and other areas.