Wednesday, May 14, 2008
SheKnows Buys PregnancyandBaby.com
Los Angele-based SheKnows.com, the online women's destination site owned by AtomicOnline, said Wednesday afternoon that it has acquired PregnancyandBaby.com, an online community for pregnant women. Financial terms of the acquisition were not disclosed. PregnancyandBaby offers online articles, a message board, and other features focused on women in preconception through pregnancy. According to SheKnows, the acquisition is one of several planning to strengthen the site's pregnancy channel.