Friday, May 23, 2008

SheKnows.com Buys Two Pregnancy Sites

Los Angeles-based SheKnows.com, a unit of AtomicOnline, said Thursday that it has acquired two pregnancy sites -- PregnancyFashion.com, and CelebrityPregnancy.com. Financial terms of the acquisition were not disclosed. The two web sites both provide mothers with news and trends in maternity fashion and follow celebrity parents. The two sites follow the acquisition of PregnancyAndBaby.com by SheKnows.com earlier this month. According to SheKnows, CelebrityPregnancy and PregnancyFashion fits its core demographic of women ages 25-54. The firm had said it has been planning a number of buys to bolster its pregnancy-related content.