SHIFT Acquired By Brand Networks For $50M

Los Angeles-based SHIFT, the social advertising startup led by James Borow, has been acquired by Boston-based Brand Networks, in a deal worth $50M. According to Brand Networks, it paid $50M in cash and stock for SHIFT, and will appoint Borow as Chief Product Officer. Shift was venture backed by Baroda Ventures, Crosscut Ventures, DN Capital, Double M Partners, Founder Collective, Lerer Media Ventures, Rincon Venture Partners, and Thrive Capital. The company had raised around $20M in funding.