Shift Launches Online Car Buying, Selling Service In San Diego

Shift, an online car buying and selling startup based in San Francisco, said on Thursday that it has launched buyer operations in San Diego, allowing people to buy and sell cars in the market. The startup is backed by more than $73M in funding from DFJ, Highland Capital, and Goldman Sachs Investment Partners. Shift's service manages the entire buying and selling process, and includes on-demand test drives, on-site appraisals, and pickup of automobiles, and even handles DMV paperwork.