Shift Technologies Targets Los Angeles With Car Buying Service

Shift Technologies, a venture backed startup which has received funding from DFJ, Highland Capital, and others, is extending its efforts into Los Angeles, after launching in San Francisco. Shift Technologies said it has recently opened up operations in LA and is in the middle of leasing a massive warehouse for cars in the city, its first outside the San Francisco Bay Area. Shift's technology platform lets users both buy and sell cars, handling those cars using an "on-demand" model -- letting prospective buyers request an on-demand test drive wherever they are, and helping sellers by selling their cars for them. Shift says it expects to have more than 50 people on its LA team within the next six months.