Shopatron Acquired By Vista Equity Partners

San Luis Obispo-based Shopatron, which develops e-commerce software, is being acquired by private equity investor Vista Equity Partners, according to the companies. Financial terms of the buy were not announced. Vista Equity partners said the deal combines both Shopatron and another, e-commerce software provider, MarketLive, which it is acquiring in a simultaneous deal. Shopatron was venture backed by Kern Whelan Capital and Rivenrock Capital.