Shopatron Gets Win At Suzuki

San Luis Obispo-based Shopatron, which develops ecommerce software for the consumer goods market, has signed on American Suzuki Motor Corporation as a customer. Shopatron said that Suzuki is using the firm's software to assign online orders of motorcycle and ATV accessories to local stores. According to the firm, Suzuki will initially deploy Shopatron's products in participating Motorcycle/ATV dealerships throughout the US. Financial impact of the deal was not disclosed. Shopatron also counts manufacturers such as Callaway Golf, Berkley Fishing, NOrdica, Panasonic, Thule, and others as customers.