Shopatron Launches Product Locator Tool

San Luis Obispo-based Shopatron, which develops software which helps manufacturers direct online orders to local retailers, said it has launched a new product aimed at product search. Shopatron said its new product, Local Product Search, helps customers find products from brands, offering up real time, local product inventory to those customers. Shopatron said the new tool is aimed at replacing "dealer locators", which simply direct customers to local dealers, which the company says is a disappointing experience for consumers. The company says its new tool instead directly points consumers at available inventory of product. Pricing on the new product was not announced.