Shopatron Signs Cycling Products Firm

San Luis Obispo-based Shopatron, a provider of e-commerce software and services, reported Thursday that it has signed on VSI Products, which manufactures a range of products for cycling brands. Shopatron said it will be launching seven online stores for VSI, including sites for brands Intense BMX, THE, Sinz, Speedco, Vigor, EYE and ITS. Financial impact of the deal was not announced. Shopatron said the brands power more than 50 other cycling brands using its software, which allows companies to sell their products online, using their existing local dealers to fulfill those orders.