Los Angeles-based Shopzilla has launched a new affiliate program, the firm said today, as it looks to syndicate its online advertising for web content publishers. Shopzilla said that it will enable website publishers and affiliates to integrate contextual links and banners to its catalog of products. The firm said that the program is geared toward specialty deal sites, shopping bloggers, and product review sites. Shopzilla operates an online shopping comparison service which links comparison shoppers with online retailers. Shopzilla is owned by The E.W. Scripps Company