San Diego-based ShowUhow, the provider of video applications for retailers, has turned its focus to B2B companies who want to engage their customers capture leads. The firm said it has launched a new product, Reel Qualified, which it says will offer tools to engage customer prospects, capture leads, and track visitor interactions. The firm said the product uses professional video and QR codes to drive leads, complete with connections into Salesforce.com. Kim Folsom, the firm's CEO, said that the product is aimed at software, services, and manufacturing businesses that sell mostly B2B, who want to generate better qualified leads using video. The company announced the new product at Salesforce.com's Dreamforce conference this week. ShowUhow started by providing hosted video manuals and product guides to retailers, which it continues to offer to retailers.