Siemens, Walt Disney Partner on Attractions

Burbank-based Walt Disney Company and electronics giant Siemens AG yesterday said that the two companies are in a strategic alliance to sponsor attractions across Disney businesses. Siemens will sponsor attractions at Walt Disney World Resort and Disneyland, and will market and promote those attractions. Siemens will sponsor Epcot's SpaceShip Earth, the Epcot fireworks show, and with its Sylvania lighting division also sponsor Disney-MGM Studio's holiday light show, popular Electrical Parade, and Parade of Dreams.