Friday, April 25, 2014
Sightly Launches Video Ad Platform
San Diego-based Sightly, which develops video advertising technology, said Thurday that it has launched a new platform aimed at delivering personalized, video ads from local businesses to prospective customers. Sightly--which is backed by Mack Capital, Tomorrow Ventures, and 500 Startups--said its new TargetView product is aimed at helping brands and local businesses deliver tailored, video ads based on what devices consumers are watching, and their location. Sightly said its video ad platform provides micro-target audiences in hyper-local areas for advertisers. Pricing on the new product was not disclosed.