TOP NEWS Takes On Floral Subscriptions

It seems you can just about get anything via a subscription now from a Los Angeles e-commerce startup. The latest? Weekly or monthly floral deliveries from, which delivers fresh flowers via three different subscriptions. The new startup--headed by celebrity florist Kevin Lee--said it will allow users to receive exclusive designs from Lee, by selecting a price point and frequency of delivery. The service starts at $34.00 for a "Divine" arrangement and ranges to $198.00 for a "Fabulous" flower arrangement. The startup did not detail if it has any backing by investors or who is handling the business and technology end of the business. looks to compete directly--albeit in different geographic areas--with venture backed H.Bloom, a New York startup backed by Battery Ventures and Los Angeles-entrepreneur Brian S. Lee (of ShoeDazzle).