Skweezer Partners With Smaato

Irvine-based Skweezer, a provider of mobile advertising and mobile web conversion software, said Monday that it has inked a partnership with Smaato, a provider of mobile advertising technology. Skweezer said it will begin distributing new mobile banner advertising feeds, including banner-based, cost-per-impression (CPM) ads, to its publishers from Smaato, which is an angel-back, Bay area startup. The firm said the deal is limited to distribution initially into Skweezer's Indian market, and will be limited to 200 million requests per month, until they firms have "throughly appraised and validated" the feed.