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Smarter.com Launches Facebook App

Westlake Village-based ValueClick said today that its Smarter.com comparison shopping engine is launching a new social shopping application on Facebook this week. According to ValueClick, its "What would you buy?" application allows users to poll their Facebook friends for suggestions on products to buy. For example, ValueClick said the application allows a users to ask for votes and comments on the best laptop to buy from friends. The new Facebook app comes out of ValueClick's MeziMedia unit, which runs Smarter.com. MeziMedia is a wholly owned subsidiary of ValueClick, and employs more than 150 between its offices in Los Angeles, Shanghai, and Tokyo. ValueClick bought MeziMedia in July of 2007.


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