SmartFit Launches System To Combine Physical, Brain Training

Oxnard-based Multisensory Fitness, a startup developing games which combine both cognitive (brain) training and physical exercise, said Wednesday that it has launched a new product called SMARTfit, which combines both physical and mental fitness exercises. The exercise system revolves around a "smart wall" and "pods", which combines video-game like activities integrated into real life, physical exercise. The company said it specifically is aiming at park and recreation centers, YMCAs, JCC and Boys and Girls Clubs with its system, and in increasing the activity level of youth. Multisensory Fitness is led by Cathi Lamberti.