SmartReply In Deal With Experian

Irvine-based SmartReply, a provider of voice and mobile marketing services, is in a deal with Experian Marketing Services, Experian said today. According to Experian, the two are in an alliance where SmartReply's mobile, voice, and Interactive Voice Response (IVR) marketing products will be added to Experian's marketing services. Financial terms of the deal were not disclosed. Experian said the deal will help its clients add mobile and short message service (SMS) marketing tools to their existing marketing strategies.