Snapchat Aims At Live Sports Broadcasting

Think Snapchat is only for swapping disappearing messages? The startup--which already has been trying to stake a claim in the news discovery business--now is also apparently trying to get into the live sports broadcasting area. According to a report, which cites multiple, media executives, says that Snapchat is working on media rights deals with NCAA, Turner, and others to feature live sports in its streams. The deal with the NCAA is reportedly set to kick off with the Final Four. Snapchat has not yet announced any details on the reported deal.