Snapchat Injects New Life Into QR Codes

Venice-based Snapchat--which has been including Snapchat branded QR-codes in its apps since January--said this week that it has rolled out a new program that allows users to personalize their own Snapcodes, with downloadable vector files and branding guidelines. Snapchat has been allowing its users to add friends on the apps by simply pointing their smartphone camera at those codes and taking a picture. The new files make it easy for users to print out and include those Snapcodes in advertisements, business cards, flyers, and other marketing.