Soapbox Mobile Hits The House of Blues

San Diego-based Soapbox Mobile said this week that it has been selected by the House of Blues to power wireless interactive marketing efforts. House of Blues will use the Soapbox Anywhere mobile marketing and CRM platform to create personalized interactive mobile campaigns for the popular entertainment firm. Soapbox Mobile develops applications for mobile marketing and advertising. The firm recently raised a Series A round of funding from Equal Elements.