SOCi Scores $2.25M For Social Media Marketing Tools

San Diego-based SOCi, a developer of social media management and marketing software, has raised $2.25M in funding, the company said Wednesday. The funding came from angels Taner Halicioglu (Facebook), Doug Hecht (Digitaria), and venture company GrowthX, along with Trevor and David Klein (AutoAnything) and Asaf Benhaim (iMatrix). SOCi is taking aim at competitors such as Hootsuite, with what it says is a "next-generation" social media content discovery and marketing product. The company said its tools are being used such companies as Aflac, Rhino Linings, VCA Animal Hospitals and Sit n' Sleep to manage social marketing on Facebook, Twitter, LinkedIn and Google+.