Social Reality Names New Board Member

Los Angeles-based Internet advertising technology developer Social Reality announced late Friday that it has named Derek J. Ferguson to its board of directors. Ferguson has previously served at Victory Park Capital Advisors LLC, Maxim Partners, J.P. Morgan Securities, Thoma Cressey Equity Partners and Wynnchurch Capital. The company said Ferguson has over 13 years as an investor in middle market companies. Social Reality develops a real-time-bidding (RTB) platform aimed at brands, and operates SRAXmd, a health care-focused programmatic RTB exchange aimed at pharma brands and publishers of medical content.