SocialVibe Launches New Ad Server

SocialVibe, the online advertising technology provider headed by Todd Tappin, said this morning that it has launched a new, Open RTB-compliant rich media and video ad server. The company said the ad server will provide customers with access to its inventory, as well as ability to use its TrueTargeting audience-targeting solution. SocialVibe's advertising technology is focused on what it calls "engagement advertising", which uses rich media and interaction to pull in consumer attention. The new ad server adds real time bidding capability for SocialVibe's engagement advertising.