A new, Los Angeles startup is looking to disrupt the women's fashion market and women's shoes--and it's not who you think. Sole Society, a startup offering a personalized, high fashion shoes, has quietly been building a brand looking to disrupt the entire model of how women's fashions reach the market--and is one worth watching. The startup has some very impressive credentials, and is headed by Brett Markinson, one of the co-founders of HauteLook, and is backed by Vince Camuto, founder of fashion brand Nine West, Insight Venture Partners, and Nordstrom. According to Markinson, Sole Society spun out of a skunkworks project at HauteLook, which the company had started before its $270M acquisition by Nordstrom. Sole Society announced a line of footwear which will be available at Nordstrom retail locations in September. The site launched in June, and said in September that it was already seeing a $1M per month run rate on revenues. Sole Society is creating a hybrid model which combines a direct-to-consumer brand with links to retailers like Nordstrom, and also has the expertise and experience in both the fashion and Internet industry--and a big success in Hautelook--to make it a formidable competitor in the industry. Financial details of the venture backing of Sole Society have not been announced.
Top NewsWednesday, November 7, 2012
Sole Society Has Experience, Backing To Disrupt Women's Fashion, Shoes