Sometrics Signs IGG

Los Angeles-based Sometrics has teamed up with IGG, an online gaming site, to offer advertiser offers and surveys to gamers on IGG;s games, the firms said this morning. The firms said that Sometrics will offer advertiser-sponsored opportunities for IGG gamers, in exchange for points redeemable within those games. Financial details of the deal between Sometrics and IGG were not disclosed. IGG operates a number of free, massively multiplayer online role playing games (MMORPGs). Sometrics is venture backed by Steamboat Ventures, Greycroft Partners, AT&T, and The Mail Room Fund.