Friday, September 30, 2016
Sonos, West Elm Team On Retail Presence
Santa Barbara-based whole home audio system developer Sonos is making it possible for more people to experience it whole home sound systems in person, with a new deal with home furnishings chain West Elm, the two said on Thursday. According to the two, they will be placing immersive, listening experiences at West Elm locations nationwide, featuring Sonos speakers and equipment. West Elm is owned by Williams Sonoma. According to the two, "select" West Elm locations nationwide will include dedicated Sonos "listening experiences", although the Sonos systems will be available in all West Elm stores and online. Financial details of the partnership were not announced. In addition to the retail presence, West Elm said it will offer up in-home installation services, starting at $129, in select metro areas, with installation specialists who will set up those Sonos products in their living space. Sonos develops easy-to-use, whole home music systems which connect to nearly every online streaming media services, in addition to a user's own music collection.