Soraa Unveils LED Lighting Product

Soraa, the UC Santa Barbara spinout funded by Khosla Ventures, NEA, and NGEN Partners, has unveiled its first product, a new LED lighting lamp. Soraa, which was started in Goleta, said its Soraa LED MR16 lamp is intended as a replacement for traditional, halogen MR16 bulbs. The new lamp uses Gallium Nitride substrate technology to provide halogen-equivalent brightness, without a requirement for fans, and which the firm says will have a payback within months. Pricing on the LED lamps has not been released. Soraa's efforts are backed by more than $100M in venture capital, and the firm's founders include Shuji Nakamura, the developer of the blue LED. The firm's other founders are also all professors at UCSB. Soraa is manufacturing its products in Fremont.