Soylent Now Available In LA 7-11 Stores

Stopping by your local, Los Angeles 7-11 convenience store for a free Slurpee today? While you are there, you might notice that you can now buy Soylent, the meal replacement product created by Los Angeles-based Rosa Foods. According to Soylent, it started offering up its "nutritionally complete, ready-to-drink meals" at 18 of 7-Eleven's stores in the Greater Los Angeles area on Monday, including a number of locations across Los Angeles, plus Santa Monica, Culver City, Venice, and elsewhere. Rosa Foods, led by CEO and founder Rob Rhinehart, said the distribution at 7-11 stores is its first move beyond e-commerce. Rosa Foods says Soylent is aimed at the "on-the-go millennial". 7-Eleven is giving away free Slurpee drinks until 7pm today as part of an annual event celebrating its birthday. Soylent recently raised $50M from GV (formerly Google Ventures), Tao Capital Partners, Lerer Hippeau Ventures and Andreessen Horowitz.


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