Specific Media Adds Trio Of Auto Sites

Irvine-based Specific Media, which operates an online advertising network, said today that it has gained three new exclusive publishing partners. The firm said it has signed a deal to gain sole, third party advertising placement access to,, and Financial detaills of the arrangements were not disclosed. Specific Media said its Exclusive Publisher (EP) program gives advertisers exclusive, third-party access to popular online properties, and is specifically targeted at brand advertisers.