Specific Media Buys Video Ad Firm BBE

Irvine-based Specific Media, which operates its own Internet advertising network, said this morning that it has acquired Broadband Enterprise (BBE), an online video advertising company. Financial terms of the buy were not disclosed. BBE works with Fortune 100 brands, and allows those brands to serve up and track those video ads. Specific Media said BBE serves more then 300 premium brand advertisers, reaching a network of more than 2,400 sites. Specific Media explained that it will integrate BBE's current media operations into the firm, operating as an independent subsidiary led by President Matt Timothy.