Specific Media Launches New Ad Product

Irvine-based Specific Media is targeting print advertisers with a new product, which it is calling Dynamic Circular. According to Specific Media, the new offering will help retailers to quickly and easily take their print circular advertisements, and turn them into targeted online display ads. Specific Media said it will use existing weekly print circulars, and automatically turn that content into specific online advertising, and served up to a targeted audience in its network. Pricing and other details of the offering were not disclosed. Specific Media runs an online advertising network, which can be targeted by such demographics as geography, interests, and gender.