Specific Media Ties Into High Gear Media, AutoMedia

Irvine-based Specific Media, the online ad network operator, said Wednesday that it has inked deals with two automotive publishers. According to Specific Media, it has signed High Gear Media, which runs such sites as,, and, as well as AutoMedia, a provider of auto content online, as part of its Exclusive Publisher (EP) program. That program helps advertisers gain access to name brand publishers on their remnant inventory. Financial details of the deals were not disclosed.