Tuesday, March 11, 2008

Specific Media Trumpets Growth

Irvine-based Specific Media, a major online advertising network, reported yesterday that it saw a 300 percent increase in its revenues in 2007, compared with 2006. The privately held, venture backed firm did not report its actual financials. Specific Media said that it now reaches more than 140 million unique visitors in the U.S., ranked only behind AOL, Yahoo, and Google. Specific Media operates an online advertising network which provides advertisers with the ablity to target consumers based on very specific demographic information. The firm recently pulled in a giant, $100M private equity funding round from Francisco Partners to help the firm expand and acquire competitors. Along with the growth, Specific Media said it has recently opened a Boston office serving its clients on the East Coast, and has hired more than 50 employees in the past year. Specific Media ranks number 5 in the latest January 2008 Comscore Ad Focus ranking, right above Westlake Village-based ValueClick and almost neck and neck with Google.