Splash Debuts iPhone App For Social Sharing

Santa Monica-based Splash, a startup developing an iPhone app which lets users connect with others around their passions and interests, has launched its app in the iPhone store. The app, which is free, was created by Rory Reiff and Michael Wilson. The app allows users to follow photos based on not usernames--but tags and topics they are interested in. The app also allows users to comment on those various photos and control who sees their posts on the app, and shares them on Twitter and Facebook.